We build websites and AI assistants for small businesses and organizations.
From new websites and redesigns to AI assistants integrated into your product or workflow, we help small teams ship thoughtful software and stay involved as things grow.
Services
What we build
Websites & digital products
Marketing sites, landing pages, and web applications built for clarity, performance, and conversion. We handle everything from design to deployment.
AI assistants & integrations
Custom AI chatbots and assistants integrated into your website, product, or internal workflows. Trained on your content, connected to your tools, designed to be genuinely useful.
Web apps & MVPs
From a first version of an idea to a fully featured product. We help founders and small teams ship working software quickly, with room to grow.
Internal tools & automations
Custom dashboards, admin panels, and automations that replace spreadsheets and manual work. Built around how your team actually operates.
Work
Who we've worked with
A small selection of teams, organisations, and individuals we've partnered with — building websites, AI assistants, and the software that supports their day-to-day work.
IJsselgemeenten
Public sector
A government services organization that handles social services and ICT for three Dutch municipalities. We helped build an AI chatbot that gives residents quick, accurate answers about benefits and services.
LearnWise AI
Education technology
An AI platform used by 150+ universities and colleges worldwide for campus support, tutoring, and faculty workflows. We contributed to AI assistants embedded in their product.
Felison
Insurance services
A service provider for income insurance products. We built several tools for them, including an online sick leave insurance comparison tool that helps organizations compare and choose the right policies.
Scattered Scribbles
Independent brand
An independent creative brand. We designed and developed their website from the ground up — content, layout, visual system, and launch.
Process
How we work
Discover
We start by understanding your business, users, and goals. We define the scope together and align on what success looks like before anything gets built.
Design
We map out the product structure, user flows, and interface. You see and approve the direction before we move into development.
Build
We develop in short cycles with regular check-ins. You get working software early and often, not a big reveal at the end.
Improve
After launch, we stay involved. We monitor performance, respond to feedback, and iterate — as a long-term partner, not a one-off vendor.
Why us
What makes us different
End-to-end execution
We handle everything — strategy, design, development, and deployment. One team, one line of communication, no handoff gaps.
Fast, focused iteration
We work in short cycles and ship early. You see progress weekly, not monthly. Decisions are made quickly and based on what we learn.
Thoughtful product decisions
We think beyond the feature list. Every choice — from architecture to UX — is made with your users and business goals in mind.
Long-term partnership
We don't disappear after launch. We stay involved as your product evolves, handling updates, new features, and scaling challenges.
About
A studio built around doing good work.
Insenai is a founder-led software studio. We work with small businesses, organizations, and individuals — building the websites, AI assistants, and digital tools they need to run and grow.
We keep the team small intentionally. It means we work closely with every client, move quickly, and hold a high standard for everything we ship. We are not an agency filling seats. We are builders who care about what we make and who we make it for.
If you are looking for a technical partner who will treat your website or product like their own, we should talk.
Need a new website or an AI assistant for your business?
Tell us what you are working on. We will get back to you within a day to talk through how we can help.